Drew Mattke - Professional Technical Designer :: Design for the Intended Audience
 
 
2005-08-21
 

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Freakonomics :: by Steven D. Levitt and Stephen J. Dubner
This is an insightful book that highlights the learnings to be gained when you apply one science (economics) to another (sociology).
The book poses and answers some interesting questions such as: "Which is more dangerous, a gun or a swimming pool?" and "Why do drug dealers still live with their moms?"

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2005-08-21
 

Neumann Project profile

Neumann Project
Case study of an innovative Flash tool designed and developed to analyze critical customer feedback data.

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Drew Mattke, Technical Design Director







Articles in this section:

Design, Business, Technology… on balance

Design for the Intended Audience

Best of the Web 2005 :: Forrester Study Review

Innovation vs Comfort of legacy systems

Excellent Design means listening to users

 
   
Design for the Intended Audience
 

One of my earliest design awareness memories is the spark set off by a magazine ad in the 70s about a futuristic archeology dig done by a society that unearthed a 20th century car stereo. Based on the size and arrangement of the controls, the future scientists deduced a description of the creatures who must have used it.

“They had”, the report postulates, “eight or ten very thin fingers approximately eight inches long…”

Of course, who could blame the archeologist for naively assuming this intelligent civilization would have actually designed its devices to conform to the physical and emotional needs of its population?

“Hmmm”, I thought. “Why the hell wouldn’t a car stereo have big, easy-to-hit buttons (if it had buttons at all) and intuitive controls? Doesn’t a body have to manipulate these while driving?

Some 30 years later and only now are we seeing real changes in design of car stereo controls that seem aimed at making the driver’s life easier (and all of ours a little safer). Looking back, even the stereo advertised in the magazine so busy poking fun of its competition, did little in my opinion to answer its own criticisms.



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Know and design for your target users Description of the visual of the ad mentioned in the article coming soon... as soon as I can find it, that is.
     
                         
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